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Formerly of the Golf Channel, and now of the 15th Club, Justin Ray joins to discuss how he initially got a job with ESPN, how that got him into golf, and how he ended up… The post NLU Podcast, Episode 200: Justin Ray appeared first on No Laying Up.
With the announcement last month of Justin Ray accepting the role of Head of Content London-based 15th Club is taking another bold step in the modern world of golfing data analysis.
Golf myths and what we think we see, or are told, might not always be the reality of what’s actually happening. Here we dissect how good Mickelson’s short game is, how bad Spieth’s putting has become and what’s more important – the driver or putter?
The 15th Club is made up of passionate golfers, data scientists and software engineers, and between them they are able to tell us all manner of ways how we can improve.
Meet the tech team from 15th Club, a UK golf analytics company who helped Europe win the Ryder Cup and are now shaping the careers of golf’s biggest stars like Rory and Matt Wallace.
“I’m also now working with a stats company, 15th Club, the boys who worked with Thomas Bjorn for the Ryder Cup. I’m future-proofing. I’ve not really worked with a lot of technology in the past, but there’s no point not using something that’s there for you.”
Duncan Carey of The 15th Club offers a statistical analysis of what attributes a player needs to have the best chance of taming The Emirates Golf Club ahead of this week’s Dubai Desert Classic.
PGATour.com’s Sean Martin joins Kyle Porter and Chip Patterson to preview the weekend action in golf.
This was just the beginning. Over the next 22 months Bjørn and the team at 15th Club examined all the potential candidates for his side forensically, always weighing up their performances in tournaments against a multitude of factors.
During this year’s U.S. Open at Shinnecock Hills Golf Club, the English golfer Tommy Fleetwood shot a record-equalling final round of 63 (7 under par). Although Fleetwood missed out on the Championship by one shot to Brooks Koepka, he became only the second player, after Johnny Miller in 1973, to shoot a 63 in the final round of a U.S. Open.
We chat to an analyst from the 15th Club, who provide stats to the Tour elite. Fionn takes aim at the proposed event in Saudi Arabia. And will we see Rory at Lahinch?
And we at 15th Club were happy – and humbled – to be given the opportunity to help Team Europe.
One of the biggest stories in professional golf in 2018 was The Ryder Cup. It produced one of the most shocking results in terms of the scope of the win. Team Europe smashed Team USA. Why? Course fit? Better Players? Better form? Better Preparation? You could answer ‘Yes’ to all of those. A big reason was Team Europe’s embracing of data and analytics. Blake Wooster, co-founder and CEO of the 15th club, joins Dylan Beirne, a 15th Club analyst, to break down how the numbers added up to a Team Europe victory.
Know the man, know his work. You certainly do if you know Thomas Bjorn, the first Dane and the seventh Europe captain to lead his team to victory in a Ryder Cup in the nine matches this millennium.
The team at The 15th Club don’t go looking for plaudits. Instead, they spend every waking hour poring over tranches of data to give Thomas Bjorn and his vice-captains everything they need to make the most informed pairings decisions that they can.
Behind the scenes the Europe team are being supported by six experts from 15th Club, who have worked closely with Thomas Bjørn for more than a year.
The work of the company 15th Club goes beyond golf’s obsession with stats and will help Bjorn to decide pairings and strategy.
According to the golf analytics firm The 15th Club, players averaged approximately 5-6 drivers per round at this year’s French Open, a decrease of approximately three drivers per round over the previous two seasons.
Ben Coley asks the question, how exactly do you win the Masters? 15th Club and their performance stats say taking the right approach is vital…
Jake Nichols, 15th Club’s head of golf intelligence, found that an improvement of a half-stroke per round increases a player’s earning potential by 73 percent. “That’s a pretty compelling case in any line of work and tends to get a golfer’s attention,” said Blake Wooster, 15th Club’s chief executive.
Shane O’Donoghue spends time with 2016 Masters champion Danny Willett and his swing coach Pete Cowen to find out how Danny won at Augusta last year
Analytics are becoming increasingly prevalent in sport and when, among his victory “thanks” at Augusta last year, Willett mentioned a company called 15th Club for helping him “prep better for course strategy”, it brought new attention to the advance of detailed statistics in golf.
Since 15th Club came into existence we have found that similar ideas can be applied to great effect in golf.
Players like Jordan Spieth have talked about how they need to improve on certain areas based on their strokes gained numbers, and along those same lines, companies like the 15th Club and people like Jake Nichols helped us understand the game so much better in 2016.
Data runs the world. We are a society addicted to data and few places show this more than the world of elite sport.
Thanks to research from 15th Club, we have been able to compare the single best performances of the season, across all 47 tournaments, in comparison to the field’s average score.
For the past 14 months, team captain Darren Clarke has been working with a data analytics company to assist him with key decisions.
When the statistical analysts from 15th Club first went to meet Darren Clarke, they expected a big, sociable, cigar-puffing golfer of the old school. What they found was a Ryder Cup captain hungry for data and detail.
Darren Clarke is using statistical analysis from 15th Club to gain a Ryder Cup edge
“Thanks to @15thClub helping me and @Smartie13 prep better for course strategy this week,” Willett tweeted after landing his maiden major title at Augusta in April.
CEO of 15th Club at the Ryder Cup – interviewed by CNN World Sport’s Patrick Snell
The Europeans have been employing the consulting services of 15th Club, self-described as a “passionate team of golf professionals, data experts and software engineers” for at least the last two Cups.
Danny Willett told the world that London-based anayltics company 15th Club were vital to his recent Masters victory win. So who the hell are they?
Be in no doubt that Darren Clarke is mobilising for this year’s Ryder Cup with a precision normally reserved for NASA scientists plotting missions to the outer moons of Neptune.
Final numbers: Stenson’s 20 under vs +9 field. In 2000 U.S. Open, Tiger shot 12 under vs +17 field. Both about 29 shots better.
The 2016 Open Championship wasn’t unique in this regard either. The European Tour have teamed up with data-analytics experts 15th Club, who crunched the numbers to show how preparation at the Scottish Open (or Irish Open in 2012) has been a major separating factor in the last five Open Championships.
The prospect of lifting the claret jug and pocketing a winner’s cheque for £1.175 million will be motivation enough for the majority of the field at the Open Championship, but there are other significant battles being fought at Royal Troon this week.
After a brief discussion, the two realized that the advanced data analysis used in soccer could translate to golf. Soon a software program was structured specifically to the game. Last September, 15th Club was officially born.
The wave of new statistical methods can seem overwhelming on the face of it, but its value is becoming increasingly acknowledged at the highest level. Following Danny Willett’s sensational Masters success in April, the 28-year-old quickly dished out praise to the usual suspects, family and friends, coaches and colleagues. Also thanked was 15th Club, the analytical performance group which, in Willett’s words, helped him “prep better for course strategy”.
RC2016: Countdown Episode 1
There is a new generation breaking through and already winning tournaments. Some of them will make it into Clarke’s team. So he’s been getting to know the 20-somethings such as Andy Sullivan, Matt Fitzpatrick, Thomas Pieters, Danny Willett and Chris Wood and playing in tournaments with them. He’s been digesting a 48-page dossier, too, compiled by statistics experts The 15th Club, which has been breaking down the strengths and weaknesses of all potential team members.
We also get a glimpse behind the scenes at the data analysis 15th Club are doing in preparation for this year’s contest, plus the announcement of Thomas Bjørn, Harrington and Paul Lawrie as vice-captains and recent wins for Sergio Garcia, Rory McIlroy and Chris Wood, showing that Team Europe is looking strong as the race for places hots up.
European Ryder Cup captain Darren Clarke said Friday that he has been gathering in-depth statistical information from a company called 15th Club in an effort of better understanding the pros and cons of potential team members.
PGA Professionals Piers and Andy of Meandmygolf are at Wentworth home to the BMW PGA Championship where they give their own picks on who they think will win the tournament and give a tip to help drive the ball straight
He has become something of a statistical nut, feeding off a wealth of information provided by a company called The 15th Club, who helped Danny Willett during the Masters.
Before he won the Masters last month, Danny Willett had limited experience at Augusta National Golf Club.
One of the most important things I’ve used constantly since Cup qualification started late last summer, is a stream of statistics. I know just about everything there is to know about potential team members thanks to the round by round data and intelligence supplied by 15th Club.
There’s A LOT of golf to be played between now and Sept. 30, when Team Europe will look to build on a run in which it has won six of the last seven Ryder Cups, including each of the last three.
After winning the 2016 Masters, the golfer Danny Willett thanked the new analytics firm 15th Club, an offshoot of the football consultancy 21st Club.
Jonathan Smart was still wearing his white boiler suit from Augusta when he turned up at his parents’ security firm in Yorkshire this week.
ather than referring to an illegal 15th club in his golf bag, Willett was tipping his hat to the golfing arm of a firm called 21st Club.
A year ago 15th Club did not exist. Now it has a major champion on its roster. For good measure the company is also helping Lee Westwood, who finished joint runner-up at Augusta, and Darren Clarke, the Ryder Cup captain, with Europe’s preparations.
Jacob Nichols, 15th Club’s head of golf intelligence, illustrates this with a simple fact. If a professional is able to lower their shots per round by just half a stroke, they will increase their earnings potential by 73per cent.
Willett’s nod to London-based analysts 15th Club following his Augusta triumph suggests golf is following suit.
Me and My Golf PGA Golf Professionals Piers Ward and Andy Proudman give their picks of who they think will win the golf masters for 2016 and tips to help play key shots at Augusta.
But I didn’t completely have my mind off the day job because I had a huge dossier from my statisticians, 15th Club, to go through every night.
It is intriguing that Clarke’s “stats men” are not the same as Paul McGinley used at Gleneagles in 2014. Clarke has opted for the expertise of 15th Club, the golfing offshoot of renowned football analysts 21st Club.